Since 2018, 1. FC Köln’s involvement in eSports is part of the digitalisation strategy from the club. FC have the goal of meeting the changing needs of its fans as well as opening up to new and younger age groups in order to strengthen the base of the club in the future. Thanks to the co-operation with SK Gaming, one of the most successful gaming companies in the world, eSports at FC has developed so well that the next step of creating a full-time professional team was able to be made. The social media presence on Twitch, Twitter and Instagram helped to create a loyal community and the first eSports fanclub.